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Writer's pictureFiach OBroin-Molloy

Santa Maria de Guadalupe in fashion

Updated: Feb 4, 2023


Her image has been used in various forms of fashion, from traditional Mexican dresses to modern streetwear.

The story of Santa Maria de Guadalupe dates back to the 16th century when she is said to have appeared to a peasant named Juan Diego on the Hill of Tepeyac in Mexico City. Her image was said to have miraculously appeared on his tilma, a cloak made of cactus fiber, and has since become a symbol of Mexican identity and religious devotion.

The depiction of Santa Maria de Guadalupe on the tilma has been used as a source of inspiration in Mexican fashion, with her image appearing on everything from hand-embroidered dresses to brightly coloured skirts. The traditional Mexican dress, known as the “China Poblana”, features intricate embroidery and beading that often includes the image of Santa Maria de Guadalupe. This style of dress is still worn today for special occasions such as religious festivals and cultural celebrations.

In modern times, the image of Santa Maria de Guadalupe has found its way into streetwear fashion. Brands such as Supreme and Off-White have incorporated her image into their designs, incorporating her likeness into graphic tees, hoodies, and accessories. These designs have been embraced by both the Mexican and the wider fashion community, serving as a nod to Mexican cultural heritage while also making a bold statement in contemporary fashion.

The significance of Santa Maria de Guadalupe in fashion goes beyond just her image, however. Her story and the values she represents have been incorporated into the fashion industry as well. The use of her image has become a symbol of cultural pride, helping to preserve and celebrate Mexican heritage. This has inspired a new generation of Mexican designers who are using fashion as a means of exploring and expressing their cultural identity.

Fashion has the power to bring people together, and the use of Santa Maria de Guadalupe in fashion has played a significant role in promoting unity and cultural understanding. Through her image, people from all walks of life are able to connect and find common ground, regardless of race, religion, or background. This has helped to foster a sense of community and belonging among those who choose to wear her image.

In conclusion, Santa Maria de Guadalupe is a significant figure in fashion, inspiring designers and influencing the styles and designs of clothing and accessories. Her image has been used to celebrate Mexican heritage and promote cultural pride, while also connecting people from different backgrounds through a shared love of fashion. Whether through traditional Mexican dress or modern streetwear, the image of Santa Maria de Guadalupe will continue to play an important role in fashion for years to come.

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